Some 10,000 hours of video content is uploaded to YouTube every month. Obviously, the majority of that content isn’t original content created by the uploaders. Long story short – no one will ever be able to watch all of it and there’s hours of digging to be done to find genuine, interesting content.
One of the reasons that Viva Virtuoso was created on YouTube and for the platform’s global audience is that most of us on the creative team appreciate the mindboggling access to new, original content that YouTube has been offering us as viewers and listeners over the past decade. The platform is accessible to viewers and creators alike, and we’ve found plenty of our own new and old musical favorites on YouTube over the past several years. (more…)